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And the best way to do that is a compelling Elevator Pitch. In such situations, you have seconds to peak someone’s curiosity. You will also, routinely, introduce yourself to complete strangers by email. Instead, begin by constructing the simplest description of your business possible: The Elevator Pitch.Īs a startup founder, you will meet hundreds of people at various meetings, events and conferences. Similarly, you shouldn’t expect to construct “the perfect” pitch deck right away. No, you started by learning simple words. Think back to elementary school: Did your foray into your first language begin with a 1,200-page copy of War and Peace?
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After reading this guide, you will know exactly what it takes to create a compelling deck, give a memorable presentation and stand out from the crowd. These are many of the same techniques Founder Institute alumni have used to procure $1.5 billion+ in funding.įinally, we’ll conclude with some examples of real decks utilized by globally recognized startups. We’ll also provide guidelines for constructing narratives, customizing pitch deck templates and communicating with potential investors. In this guide, we’ll make a case for why founders should master both The Elevator Pitch and The 1-Minute Pitch before tackling decks. The reality? Phenomenal pitches aren’t thrown together in a weekend - they are thoughtfully contemplated, tested and refined. You want to walk the listener through an argument as to why this is going to be an amazing business. “In many ways it’s like a structured scientific proof. The purpose of a presentation deck is to enable entrepreneurs to effectively tell the story of their business,” says Bill Gurley, general partner at Benchmark Capital. The majority of them are completely forgettable because someone overlooked a few essential ingredients to storytelling success. Early-stage founders can use templates to create visual presentations that provide brief overviews of business value propositions, market opportunities and metrics.Īt the Founder Institute, we see dozens of decks every week. One of your most powerful tools in achieving this objective is the pitch deck. If you are a startup looking to get to traction and funding, check out the Founder Institute pre-seed accelerator program. Regardless, your job is to clearly communicate why a given audience should care about your business. Sometimes you have 30 minutes to make that happen other times you have 30 seconds. Reaching important milestones like raising venture capital, sourcing top talent and acquiring new customers all require the same skill - telling a story that makes someone say, “Heck, yeah!” Translation: Your progress is contingent upon your ability to pitch the value of who you are, what you’re doing and why it matters. However, it’s not uncommon for founders to become hyper-focused on initial ideas at the expense of an important fact:Ī startup founder’s ultimate success is dependent on others buying into his or her vision.
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Passion, hardwork and a healthy amount of obsession are essential ingredients to entrepreneurial success. And stalking VCs on LinkedIn has become a favorite past-time.
ADVENTURE CAPITALIST ANGEL CALCULATOR MOBILE MOVIE
You can’t remember the last movie you saw at the theater your idea of a fun, Saturday night is collaborating with developers overseas. You wake up in the morning brainstorming product features, and you fall asleep at night contemplating marketing campaigns. If you’re like most founders, you probably think about your startup 24/7.